Let me tell you a story.

On Wednesday night, I was on my way home from poker at the pub after a good night. I’d had a couple of beers and had that pleasant fuzzy feeling one gets before destroying it with “just one more.”

I passed a guy in the city centre who was clearly homeless. He didn’t ask me for money. In fact, he barely lifted his head to acknowledge he had even noticed me. I carried on walking for a few yards. Then turned back.

Handing him the food and drink I had just bought from McDonalds, which he accepted gratefully, I sat down next to him. I sat there for probably about half an hour, listening to him talk about his problems and his life.

Before leaving, I gave him £5. This was both all I could really afford, and it was a minimal amount so that he may make the most of it and appreciate it more. I told him to spend it wisely, to which he promised he would and then went on my way.

After work the next day, I saw him again. This time, he was sat on a wall with a woman, clutching a can of cheap lager. He noticed me, and called his thanks, raising his can and smiling. My heart sank and I reprimanded myself for my own folly in giving him money.

But, being an overly analytical person, I began to look at it from a different angle.

First; he was smiling. Regardless of whether was drinking beer or not, he was smiling. This was a stark contrast to the miserable man I had seen huddled in his coat on the high street the previous night.

Second, I considered the person he was with. He had told me that he had split up with his partner and she had kicked him out, leading to his current situation. Was this the same woman? I can’t make assumptions, but I believed it to be her and it made me glad to see that they were at least on talking terms – hopefully something that will lead to an improvement to his circumstances.

Third, his thanks. He recognised me and made the effort to thank me for what I had done. Of course, there’s always the potential that he was mocking me as he had lifted the can in the traditional “cheers” movement, but I have more faith in humanity than that!

Reflecting on this story, I can look at it one of two ways. Either I made a huge mistake and gave a homeless alcoholic money after he told me his sob story, or I genuinely helped a guy and brought even the smallest amount of light to his night/day.

More valuable than the money or the food that I gave to him, was the time I spent with him. Having been in a similar situation myself, I can understand the sheer loneliness of being on the streets, so having someone just to listen to you and to talk to would be a huge thing that a price can’t define.

It might be that I made a mistake by doing it, but there was no getting away from the fact that he was smiling and grateful when I saw him the next day. This post isn’t to say “oh, look what I did.” It’s more to ask people to think about things from a different angle now and then. Things are usually more than they appear on the surface.

From my perspective, I tried to help the guy and I gave him the option to help himself by feeding himself for even just a couple of days. He chose to spend the money that way, so I have no regrets.

Did I make a mistake? Should I be disappointed that he had spent that money on a couple of beers, even if that’s what made him happy? Let me know your thoughts below.

Should you be on Google+?

There’s been a lot of talk this year about the rise of Google+ as a social network. It is now the second largest, behind only Facebook. Experts predict that by May 2016, it will overtake Facebook in the social sharing kingdom – a staggering consideration when you think it currently accounts for a measly 2% of the global sharing (onlinemediadirect.co.uk).

What’s so great about Google+ then? It seems that almost nobody I know personally uses it as a social network.

Well, having done lots of research on the platform for work, it appears to me to be one of the most underrated options out there for marketers and brands.

It pins together a lot of the features of its competitors (and tweaking them, it is worth adding) and adds its own unique features to create a user experience that is actually pretty fantastic.

Of course, there’s also the additional feature of Hangouts, a video platform in which, from a marketing perspective, a company can hold live Q&As or open forums to gather opinions.

The simple fact, ladies and gentlemen, is that Google+ simply just isn’t big in this country. Across the pond, its fantastic potential is being realised and we need to follow suit and get on there before it becomes the “thing” that every business automatically does.

Remember, also, that with Google+, you can link all Google products under one account, a rather neat move by the online giant. There just seems to be something really smooth about the way you don’t have to log in to each account and can share your thoughts from Youtube automatically on G+.

“Circles” is also a slick way of grouping your contacts and allows you to ensure that your content is seen by a specific group, rather than a generic audience. This allows you to filter which content goes where, maximising the relevance of your content to its audience.

Facebook, of course, is still the biggest platform. The focus of my research for work has been kind of “Facebook vs Google+.” My perspective? Why not Facebook AND Google+?

There’s certainly the attitude that “Facebook is dying” or that it is past its peak. Be that as it may, it is still by far the largest platform and has a rather frightening dominance in the social media realm. This simply can’t be ignored, whether the company be big or small, private or public sector.

So, which should you be on, if you HAD to choose just one? Both platforms have their benefits and their drawbacks and it all really does depend on what you want out of social media. Perhaps this a rather sketchy analogy, but allow me to refer you to my main man José Mourinho, following criticism from his Man City counterpart that Chelsea were overspending. He said that Man City were building a team for now, to succeed whereas Chelsea were building a team for long term success in the future, even if it meant failure in the immediate term.

My opinion? Man City is Facebook, where the audience are now. But if you want to get ahead of the game and build a social media platform that is yet to establish itself, you need to get on Google+ (and also start supporting Chelsea. Just saying).