Poppy Ingham: My Apprenticeship, My Company & My New Found Career in Social Media and Marketing

With the prospects of my final A-Level exams on the horizon, the daunting task of filling out UCAS and the uncertainty of what I even wanted to do with my life - I couldn’t help but feel slightly put off with the traditional methods of education. I felt isolated and forced into the educational “norm” of school, college and then universities. These pressures were not only laid onto me from friends and family - but by my college tutors too. “You’ll have a brilliant time at universities!” they’d all exclaim - and that’s exactly why I’d go, for the fun and the experience. Do I really want to commit for three or four years studying something I might not even want to do in the end? No thank you.

Instead, at 17 years old, I made the unnerving choice to drop out of college, move 50 miles away to a town I’ve never even heard of and take a different and totally unspoken approach of building a career. This was a terrifying experience, though I’m sure my sheer impulsiveness and “bravery” warmed my friends and family to support me - my college tutors? Not so much, but who cares about that anymore?

I’ve always loved media. I gained an A grade in my AS Levels and it was one of the only subjects I really loved and could see myself working in. I was only made aware of mostly traditional media in my studies; the structure of newspapers and radio production. At this point, I didn’t even know social media could be classed as a real job. It seemed too good to be true, right?!

I fell into an interview at my company, SocialSignIn, rather abruptly and last minute. I was fortunate enough to be given the place a mere 7 minutes after I left my interview.

SocialSignIn is a fairly new company - we celebrated our first, proper birthday in April this year. Quite simply, SocialSignIn is a software dashboard that allows organisations to manage their social channels from one place. From this one place, you can post out, schedule, plug in RSS feeds, monitor key words and phrases and even grab all your analytics. We found our wide niche audience by speaking to UK based companies - we’re awake when you are! Our clients include the likes of Staffordshire Police, Kirklees Council, Luminar Group and BAE Systems. We even work with The Square Kilo Array - soon to be the worlds largest radio telescope, how cool is that?

My role at the company is anything from customer service (providing training webinars for new clients, being the chatty person on our live messaging service on our website) to content creating, weekly marketing emails and giving demonstrations to potential clients. I like to get involved with a little bit of everything!

Since working for SocialSignIn, I’ve noticed just how many companies are getting on board with various social media channels. It’s not just the strictly technical companies, it’s universities, housing societies, pet foods (yes, we have the lovely Burn’s Pets Foods as a client) and many more.

There is no longer the excuse of “I don’t have time for social media”, as software such as our dashboard allows you to manage your accounts quickly and in house - be it scheduling a few posts for the upcoming week or bulk uploading 12 months worth of Tweets, even plugging in an RSS feed to our dashboard to give you some pre-created content in an area related to you.

I’ve realised the true value of social media in business now. I feel rather disheartened or even “put off” when I’m interested in a company but they aren’t on Twitter or Facebook. “I’d really like to visit this cafe but - oh - no, wait, they aren’t online. How should I know what they’re actually like?”

Moreover, if I have a question, I tend to turn to social media.

On Twitter, I tend to post out “Where should I go for dinner tonight in Birmingham?”

Our dashboard provides a social listening tool. Bars and restaurants could use our software to search for the words ‘dinner’ ‘tonight’ in a proximity of 3 miles from Birmingham. Furthermore, our councils can use us if disgruntled locals Tweet something such as “I hate my council.” They weren’t been mentioned directly, but if someone Tweets that in the Aberdeen area and Aberdeen Council use our listening tool, they can presume it is about them and reply as they see fit.

I feel companies who aren’t efficiently managing their social accounts or don’t feel it’s worth being online may be missing out on a huge potential audience. I’m the era of millennials, generation Y - social media is my directory, my enquiry form and my main purpose of networking.

Come on - step away from those traditional business strategies and get onboard with the online craze. If SocialSignIn could help you, or if you’d just like a friendly chat about your social media, feel free to chat to me on Twitter or find me on LinkedIn - happy to connect! 

Social Media: A means to an ends for Joe Stapleton.

Following Chris Moneymaker’s fairy tale World Series of Poker Main Event win in 2003, where he beat 839 opponents to win $2.5m having qualified online, poker saw a new era. Thousands of new players took to the felt, believing that they could follow Moneymaker, a former accountant, into wealth, fame and the history books.

Since that momentous day, Main Event fields have swelled to thousands, peaking at 8773 in 2006, when Jamie Gold took the mind blowing top prize of $12,000,000.

This rapid growth can be likened to the social media explosion. Now, in 2014, social media has become almost unrecognisable compared to its infant self a decade ago. Far from being just a way of updating your friends and family on your eating and toilet habits, it is now a way of marketing yourself, your brand, and most importantly: networking.

The rise of televised poker, and following that online live streams, has been incorporated into social media, leading to viewers being offered the chance to put their views across, while having fun watching their favourite game. #EPTLive, which is quickly increasing in popularity.

Joe Stapleton, co-host of the live stream and regular poker commentator on Channel 4, said: “I love the EPTLive viewers. The interaction with them is a major part of the show, and I’d dread a live stream without it because the action can sometimes be slow. I love social media for that purpose.”

It’s not all sweet smelling roses when it comes to social media for Joe, though. Wary of the number of trolls online, he asserts that almost every positive of social media can also have a negative impact. He offers an example:

“You can rapidly spread information and ideas, but the negative is that it can also spread false information and hateful ideas.”

Hardly a point that can be argued with, when one considers the number of times it’s been falsely reported someone famous or influential has died for the sake of retweets and the minority of people who seem set on causing misery with constant and unwarranted abuse.

The concession has to be made though, that social media is a huge part of professional networking, and is the best way to build influence and a contact list that could prove to be useful. Building relationships with people online has become a key part of becoming successful, particularly in the digital industry, or in a job where being exposed to the media is a regular thing.

“Even though I need [social media] for my job and mostly enjoy it, I would avoid it entirely if I didn’t,” Joe explains. “I post on social media to be better known in my field, but more importantly; beyond my field.”

This is a poignant point that we can examine with interest – social media, which used to be purely about socialising with those you love or care about, has become a tool more than anything. It is a necessary part of improving one’s chances of chances in an industry.

This is actually reflective of a recent session at The Juice Academy our group had with Sian Ediss, Head of Social at Online Ventures Group, which I will discuss in an upcoming post. She stressed the importance of using social media in the best way possible, even outside of our jobs.

Although he appreciates the benefits and necessity of social media, Joe remains unconvinced:

“I’m not sure its positive impacts outweigh its negatives. I follow my friends because I’m interested in how they’re doing. But apart from that, it’s not really my idea of fun.”

Do you agree with Joe, and use social media as a means to an end? Or do you use it because you love it? Let me know in the comments section.

Pictures courtesy of Neil Stoddart.

Living the social media dream.

I've been here at West Midlands Fire Service for 4 months already! Time has absolutely flown by and it's been quite a journey.

It's crazy to think that 4 months (and 1 day) ago, I was still unemployed and looking desperately for any job that I could get my hands on. Social media didn't even occur to me as a career, but now? I couldn't imagine doing anything else.

It's been a bit of a drastic transformation – from being jobless and hopelessly having my fingers crossed for a supermarket job, to being on the bottom rung of an exciting and opportunity-filled career ladder.

So, I say opportunity filled, but what opportunities have I had? I've conducted interviews, most notably with the Chief Fire and Rescue Adviser to the UK Government, Peter Holland CBE. Great experience for me as someone who loves to talk to people and develop my confidence in doing so. He's also a fan of my beloved Chelsea. Happy days.

Possibly one of the most rewarding and heart warming of the opportunities I've had so far was to meet Destiny Africa, a Ugandan choir made up of orphans. I found their happiness inspiring, and felt privileged to spend a morning with them. They’re also extremely talented, giving us a sneak peek into what they can do.

The work itself has also been fantastic. I still look forward to getting up every morning for work (even though I still struggle with the 5:30 am start), which is something not everyone can say. I get to do a huge variety of stuff, with the constant flexibility to try my hand at something new and creative. It's great to be a part of a team that works well together and gets on, making for a productive workplace, but just as importantly, the ability to have a laugh at work.

I can't forget, of course, the training given to me at The Juice Academy - something I always look forward to. It's always good to go there and catch up with the other apprentices, and also to learn a whole load of new stuff that I can apply to my work at WMFS. The journey to Manchester? A little arduous perhaps, but well worth what awaits me at journey's end.

My passion for the industry just keeps growing and growing. This may sound geeky, but I find myself at home looking through what’s new in social media, keeping up on SocialMediaExaminer.com, doing research into anything I might be able to develop into the fold at work, and just trying to increase my knowledge of social and the ways in which it can be used. I've always had a burning desire to improve, and this has been consolidated in the last few months – I don't want to just do my job, or to be an employee of the industry; I have an unquenchable thirst to do more and to be more.

I can definitely see an improvement in myself since I have been here – my communication has certainly got better, and I feel like I can put my own ideas across more assertively – something I have struggled with previously. Not only that though, I feel like I've developed as a person. I'm happier, and feel like I live a more fulfilled life, which is brilliant.

So, to sum up: life is good. I love this job, I love the prospects it's giving me, I love the opportunities I've had, I love that it's developing me as a person and most of all? I love that it's breeding a passion for (hopefully) a long and successful career.