#TheDress: How it proves social media isn't black and white

The internet has gone into meltdown over the last few days.

The cause? A dress. A picture of a dress that has caused immeasurable strain to relationships.

What colour do you see this dress as? White and gold? Blue and black?

Which is it?

Whichever it is, it’s a great example of how unpredictable social media is.

You can plan the greatest content, spend huge budgets on production quality but it goes to show that that, isn’t necessarily going to go huge. 

Social media, and its audience, are fickle and at times, the most peculiar and unexpected content can go global.

There is no set route to success on social, for this exact reason. No process is going to guarantee success, no strategy is going to nail on truly “viral” content.

#TheDress has now been trending for 3 days. Continually.

Whatever your stance, you have to sit back and admire the sheer power of Twitter in creating, somehow, one of the biggest debates the internet has seen, with one of the most trivial questions.

Beautiful.