31 lessons I've learned - and a message for those struggling

Life is full of lessons. Some we learn automatically, as we grow. Some, we learn without even realising. And some, as unfortunate as this is, we only learn through adversity and suffering. Here are the lessons I've learned over the past 2 years, from good and bad experiences.

1) Life is hard. It's supposed to be. Challenges and adversity are what drive us to improve and better ourselves. Embrace it, or you'll be miserable for the rest of your life.

2) It's not fair either. It'd be nice if the hardest workers got the richest rewards. Sadly, that's not always the case. The sooner you accept that, the happier you'll be. 

3) Your mind can dictate your mood. You can decide what kind of day you're going to have. Stop thinking "it's going to be one of those days," It's only one of those days when you decide it's one of those days.

4) Fear is good. Fear means you have something to lose. If you have something to lose, you have something to live and fight for. Welcome fear as part of your life but don't let it overwhelm you.

5) Courage is not the absence of fear. As wise old Ned Stark said (in different phrasing probably): "You can only be brave when you're afraid." Being scared and being brave go hand in hand. Again - embrace fear.

6) Those with the least are often the most willing to help. Being on the streets helped me to see that often the people with the least to give are those who are the most willing to give. Don't look down on those with less than you - if you lose it all, they'll be the ones offering a hand. 

7) We're all human. Black, white, Christian, Muslim, homeless, wealthy, obese, skinny, shy, outgoing. It doesn't matter, we all come under one banner: human. Others are your equals, treat them that way.

8) No one lives forever. Make the most of the people around you and remember to thank them for what they do. No one gets to the top alone. And if you do - it's awfully lonely there. 

9) Challenge yourself. No one ever got anywhere by staying in the comfort zone. Don't stick to what you know. Challenge yourself to venture into the unknown. No one will force you. It's up to you.

Me. Out of my comfort zone, in front of hundreds of people.

10) Work hard. It's extremely rare for anyone to be able to go through life without any effort. Any examples I've seen have never been as happy as those who work their fingers to the bone to get where they are. A secret - for a few years at school I was way behind everyone else. I got ahead through sheer graft and positive work ethic. Some might even go as far as to say I'm faintly intelligent now. 

11) Play hard. We all need to work to get anywhere in life. But don't forget what it's like to be a kid. We all say we miss it. So be a kid. Play games, climb a tree, build a den, do whatever you did when you were a kid. It'll make you smile,

12) Attitude is everything. The glass IS half full. If you think it's half empty, find a smaller glass. Then it's completely full. I'm a realist with an optimist's attitude. 

13) Family means family. They won't be there forever. I'm guilty of not appreciating mine enough. I love my family, even when they irritate the hell out of me. I wouldn't change them for anything. 

14) Be polite. Chivalry isn't chivalry if it's only to those we find attractive. Manners can make someone's day. And it's so damn easy! Much less effort than being rude.

15) Do what you love. Life is too short to be doing things we don't want to do. Yes, sometimes it is necessary. But, in general, do what you want to do. If you're going to spend your life doing something, you might as well enjoy it.

16) Be a dreamer. I want to travel the world playing poker in major tournaments. I want the glamorous lifestyle of a poker pro. High roller suites, the best parties around, lots of money to be won. Nothing wrong with dreaming, however unlikely it may seem.

17) Open your eyes. See what is around you. Don't live life in such a rush that you don't notice the world. Take off those blinkers and look around in wonder.

18) Appreciate beauty. Forget the news. Forget the wars, forget the suffering, forget everything. Look for yourself - there might be suffering. But there's so much more beauty.

19) Never stop learning. No one will ever know everything. But take every chance to learn something new. Not only does it make you look intelligent, it also makes you more aware of the world. That can only ever be a good thing. 

20) Take every opportunity you can. Seen the film "Yes Man?" Don't go to that extent - but take every opportunity you can. We can read all the books we want but we only ever get better at something by doing it. It'll make you a much happier person, trust me.

21) Make opportunities. There can be no excuses for not making the most of life. There are always opportunities of some kind, but if you can't see any then it's simple - make some for yourself.

22) Smile. It genuinely has a placebo effect. Smiling releases endorphins which make us happy. Don't worry, be happy :) 

23) Stop feeling sorry for yourself. Things may be bad. But you have breath in your lungs so you have something to smile about. No problem was ever solved with self pity.

24) Stop taking life for granted. Life can be snatched away from you when you least expect it. If you were on your deathbed tomorrow would you be happy with how you lived your life?

25) Ask "why?" Remember when you were a kid and you annoyed your parents by repeatedly asking them why? You had it spot on. Why are you unhappy? Why are you happy? Why didn't you take that opportunity? Why did you? Why, why, why, why, why?

26) Ask "why not?" Always look for a reason to be positive about a situation. When someone asks you why you did something, ask them why not! If you get an opportunity...why not?

27) Don't be afraid to say hello. Meeting new people can be difficult for some people. All it takes is a hello. Go for it! You won't regret it :) 

28) Take as many people to the top with you as possible. The more, the merrier.

29) Give something back. It might seem like too much effort but give something back to those who have helped you. You don't have to donate your life savings to a charity but give your time to them, or to someone who needs it. You'd be amazed what it can do for yourself as well as them.

30) Be proud. Recognise your own achievements. Don't be afraid of being perceived as arrogant. You have every right to be proud of what you have achieved. Reward yourself but never stop trying to make yourself even more proud.

31) Don't live to impress others. There's only one person you need to please when it all comes down to it. That person is the one constant who will always be in your life, no matter what. That person is yourself.

These are all important lessons. But the one thing I've learned that will stick with me above all others is that life isn't about titles or glory or success. You might chase it and I certainly do but it's not about that. It's about people. It's about those you see around you every day. It's about the strangers in the same shop as you. It's about your brothers, your sisters, your parents, your grandparents and everyone they know. Life has no higher meaning. We can pretend it does but at the end of the day, it's all about being human.

To those struggling with adversity at the moment, I have a message. You're not alone. You may think you are because your brain has convinced you.

But you're not.

If you're facing a mountain, no mountain is truly insurmountable. Maybe no one has managed to as yet. Why don't you be the first?

Work towards a goal, however simple, and see your problems as mere obstacles in your way of achieving that goal. For those in that situation, I have one, all important piece of advice.

32) Never. Give. Up.

Living the social media dream.

I've been here at West Midlands Fire Service for 4 months already! Time has absolutely flown by and it's been quite a journey.

It's crazy to think that 4 months (and 1 day) ago, I was still unemployed and looking desperately for any job that I could get my hands on. Social media didn't even occur to me as a career, but now? I couldn't imagine doing anything else.

It's been a bit of a drastic transformation – from being jobless and hopelessly having my fingers crossed for a supermarket job, to being on the bottom rung of an exciting and opportunity-filled career ladder.

So, I say opportunity filled, but what opportunities have I had? I've conducted interviews, most notably with the Chief Fire and Rescue Adviser to the UK Government, Peter Holland CBE. Great experience for me as someone who loves to talk to people and develop my confidence in doing so. He's also a fan of my beloved Chelsea. Happy days.

Possibly one of the most rewarding and heart warming of the opportunities I've had so far was to meet Destiny Africa, a Ugandan choir made up of orphans. I found their happiness inspiring, and felt privileged to spend a morning with them. They’re also extremely talented, giving us a sneak peek into what they can do.

The work itself has also been fantastic. I still look forward to getting up every morning for work (even though I still struggle with the 5:30 am start), which is something not everyone can say. I get to do a huge variety of stuff, with the constant flexibility to try my hand at something new and creative. It's great to be a part of a team that works well together and gets on, making for a productive workplace, but just as importantly, the ability to have a laugh at work.

I can't forget, of course, the training given to me at The Juice Academy - something I always look forward to. It's always good to go there and catch up with the other apprentices, and also to learn a whole load of new stuff that I can apply to my work at WMFS. The journey to Manchester? A little arduous perhaps, but well worth what awaits me at journey's end.

My passion for the industry just keeps growing and growing. This may sound geeky, but I find myself at home looking through what’s new in social media, keeping up on SocialMediaExaminer.com, doing research into anything I might be able to develop into the fold at work, and just trying to increase my knowledge of social and the ways in which it can be used. I've always had a burning desire to improve, and this has been consolidated in the last few months – I don't want to just do my job, or to be an employee of the industry; I have an unquenchable thirst to do more and to be more.

I can definitely see an improvement in myself since I have been here – my communication has certainly got better, and I feel like I can put my own ideas across more assertively – something I have struggled with previously. Not only that though, I feel like I've developed as a person. I'm happier, and feel like I live a more fulfilled life, which is brilliant.

So, to sum up: life is good. I love this job, I love the prospects it's giving me, I love the opportunities I've had, I love that it's developing me as a person and most of all? I love that it's breeding a passion for (hopefully) a long and successful career.

The Juicy Revolution: How Tangerine PR hit a sweet spot.

I began this blog with a post that championed the apprenticeship scheme, and praising in particular the fantastic course at The Juice Academy, the brainchild of Tangerine PR.

As if that point needed to be justified, The Juice Academy (TJA) have now done so by announcing that a THIRD apprentice from their first cohort has secured permanent employment after their apprenticeship has finished.

The latest in the string of successes, Rob Watts of PH Creative, said “I'm ecstatic. 12 months ago I had no idea what I wanted to do, but now I can’t imagine myself doing anything else.”

This is a sentiment I can repeat myself, much like an elongated echo in the Grand Canyon. I didn't imagine I would ever be employed in a role where I’m using social media on a day to day basis, and it’s thanks to TJA that I’m now completely head over heels in love with a career that ten years ago, didn’t even exist.

For Rob though, a career in marketing has appealed to him for a long time. Having successfully completed his A levels, he shunned the idea of university and instead began applying for apprenticeships. He explained:

“From day one I knew I wanted to go straight into work. I feel that I've learned more at TJA than I would at university.”

The immediate impact that the Academy has had on the social media industry, as well as the apprenticeship scheme in general, is astounding. It offers a unique and well built programme of study in an industry where there is a chasm in the skills required (trying to restrain myself from using The Grand Canyon again. But you get the idea).

Life is exciting for these apprentices (including myself). We get opportunities that we simply wouldn’t get in any other job. Some of mine are detailed in our #SMAvlog. Rob had an incredible opportunity himself:

“I was given the chance to help out at the Hillsborough variety awards evening. It built up my confidence and I got to meet some of the legends from Liverpool FC.”

Rob with Liverpool FC's second keeper, Brad Jones

So, where has the success come from? The need for skills is an obvious reason. But social media apprenticeships are popping up left, right and centre at the minute, so what has Tangerine PR done to set themselves apart?

Well, they are in the industry. They are the experts, and they are training young people to become experts. This is a unique situation, and they've grasped it firmly with both hands. It’s incomparable to anything else that has been done – they have found a niche and fulfilled one of the great needs this country, and indeed the world, has.

I have nothing but praise for The Juice Academy. The sessions they organise are not just informative and useful, but they also are taught by people who are passionate about what they do, which for me, is the most essential thing.

For anyone reading this who isn't already a part of TJA, but wants to get into the industry – I highly recommend it. Regardless of the general benefits of an apprenticeship, this particular scheme is fantastic – both for businesses and potential apprentices.

For the brand new apprentices in Cohort 4, Rob has some advice that I whole heartedly agree with: “Work hard, don't be afraid to speak, and grab every opportunity you can.”

Wise words indeed. 

For me, there is no comparison between this job and any other apprenticeship programme. Hats off to Tangerine PR for what is a brilliant and innovative course that will provide long term benefits not just to the apprentices they hire, but also to the entire industry. Viva la juicy revolution. 

What are your thoughts on apprenticeships? Do you have any advice for new apprentices? Let me know in the comments section below.